07 January 2010
Aside from plaid, another hipster trait: pattern on pattern. (I assure you @releaseparty they are all 100% natural fibers.)
I was trying to put my finger in the latest trend in popular fashion. I think it's Vintage Americana. That is the Levi's, Walt Whitman campaign. It's plaid. It's simple pattern. Just enough pattern to be targeted as too boring or plain; pragmatic in its approach. It's at once both rustic (heralding our pioneer roots) and city hipster chic (modern twist).